Sony looks to build market share

Article Excerpt

SONY CORP. ADRs $27 (New York symbol SNE; Conservative Growth Portfolio, Manufacturing & Industry sector; ADRs outstanding: 1 billion; Market cap: $27 billion; Price-to-sales ratio: 0.4; WSSF Rating: Average) has launched a new version of its Play-Station 3 video-game console. The new version is thinner and uses less power than the previous model, which it is now phasing out. Sony has also cut the price of both versions by $100, to $299. The price cut should help Sony increase its share of the highly competitive video-game market. Sony is probably still losing money on each unit it sells, but the new models use fewer parts. This would shrink these losses. Selling more machines will also make it easier for Sony to demand more royalties from video-game developers. As well, more PlayStation 3 users should lead to higher online sales of games and movies. Sony is a buy. buy…