CTV purchase expands BCE’s reach…

Article Excerpt

BCE INC. $34 (Toronto symbol BCE; Conservative Growth Portfolio, Utilities sector; Shares outstanding: 758.8 million; Market cap: $25.8 billion; Price-to-sales ratio: 1.4; Dividend yield: 5.4%; SI Rating: Above Average) is buying the 85% of CTVglobemedia that it does not already own. This private company owns the 27-station CTV Television Network. CTVglobemedia also owns 30 speciality channels, 34 radio stations and The Globe and Mail newspaper. This is the second time that BCE has bought CTV Television. In 2000, it paid $2.3 billion for 100% of CTV. It later merged CTV with The Globe and Mail into a new company called Bell Globemedia. BCE held 70% of this new company, and Woodbridge Co. (a private company owned by the Thomson family) held the remaining 30%. BCE felt that combining media content with its satellite TV, Internet and phone networks would help it compete with larger, international media/telecom companies. However, this “convergence” strategy did not work out as well as BCE hoped. So, in 2005,…