Trade pact helps BCE

Article Excerpt

BCE INC. $53.59 (Toronto symbol BCE; Shares ooutstanding: 898.0 million; Market cap: $47.5 billion; TSINetwork Rating: Above Average; Dividend yield: 5.6%; www.bce.ca) stands to gain from the new trade agreement between the U.S., Mexico and Canada (called USMCA). The new agreement overturns broadcast regulations that let Canadian cable and satellite providers show the annual NFL Super Bowl football championship game with U.S. commercials. That has hurt demand for Canadian advertising space during BCE’s broadcast of the game. In 2017, the policy cut the company’s Super Bowl advertising revenue by $11 million. To put that in context, revenue for BCE’s media division was $3.1 billion in 2017. BCE is a buy. buy. …