We recommend staying out of trendy ETFs

Article Excerpt

Promoters of ETFs are in the business to make money from the products they provide. This is a legitimate objective, but sometimes promoters aim to capitalize on short-term fads to appeal to investors. These products can deliver poor results in the long term. Below, we look at three ETFs: ISHARES MSCI BRIC ETF $46 (New York symbol BKF; Market cap: $333.5 million) invests in companies based in the BRIC countries—Brazil, Russia, India and China. Goldman Sachs economist Jim O’Neill coined the acronym in 2001 to highlight emerging opportunities and growth for those economies. When emerging markets were doing well in the mid-2000s, the BRIC countries became investor favourites. The Thomson Reuters BRIC index jumped 438% between January 2003 and December 2007. Several ETFs were launched based on a BRIC theme, including this ETF in November 2007. That was less than a month before the Reuters BRIC index peaked, and the ETF then dropped 68% in 10 months. The price of this ETF today is still 20%…