Adobe teams up with IBM

Article Excerpt

ADOBE INC., $462.01, is a buy. The company (Nasdaq symbol ADBE; TSINetwork Rating: Average) (www.adobe.com; Shares o/s: 479.7 million; Market cap: $221.6 billion; No dividends paid) is now partnering with IBM with the aim of making easy-to-use marketing software for banks that face strict controls on how customer data must be handled. Adobe’s software will run in IBM’s cloud system, which has received regulatory approval for use by banks. IBM will also be able to connect its cloud-based system to a bank’s internal customer database. That will give a bank much more flexibility to use that data for marketing. All in all, the new system should lead to more and more banking functions becoming totally digital over time. That’s a plus for the sales of both Adobe and IBM. It should also help them attract more new clients. Adobe Inc. is a buy. buy…