Benefit from the world’s love affair with this Power Buy

Article Excerpt

Facebook is now back close to its all-time high for investors. That follows a spectacular 50% bounce back from its low during the recent downturn. COVID-19 has hurt the rates Facebook charges for ads—even as people isolated in their homes spend more time on social media. But while some big marketers have cut their ad spending, key for the company is that total ad spending on Facebook and Instagram is still rising. That’s thanks to small businesses and direct-to-consumer brands that have jumped in to take advantage. Facebook is also having success pursuing big ad budgets that were once intended for televised sports. FACEBOOK INC. $205.10, is a Power Buy. Through your shares (Nasdaq symbol FB; TSINetwork Rating: Above Average) (www.facebook.com; Shares o/s: 2.4 billion; Market cap: $598.7 billion; No divds.) you’re buying into the world’s largest social media network. Its apps include Facebook, Instagram, What’s App and Messenger. Advertising accounts for 90% of its sales. To add to its global dominance, Facebook will invest $5.7 billion in…

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