Big tech firms prepare for their next surge

Article Excerpt

These four technology giants continue to see falling demand for their traditional products and services. In response, they are shifting their focus to faster-growing fields. Those moves should help to usher in a new growth phase for each of them. Improved earnings will also give them more cash for dividends. MICROSOFT CORP. $79 (Nasdaq symbol MSFT; Aggressive Growth Portfolio, Manufacturing & Industry sector; Shares outstanding: 7.7 billion; Market cap: $608.3 billion; Price-to-sales ratio: 6.7; Dividend yield: 2.1%; TSINetwork Rating: Above Average; www.microsoft.com) is the world’s largest software company. Its Windows operating system powers about 90% of the world’s personal computers. Microsoft’s other main product—its Office suite, which includes a word processor (Word) and spreadsheet program (Excel)—controls 90% of its market. The company also makes computer hardware, including its Xbox video game console and Surface tablet computer. Starting in 2014, Microsoft began to shift its focus away from selling software as a one-time purchase to a cloudcomputing model. That lets its clients…