eBay buys mobile ad specialist

Article Excerpt

EBAY INC. $34 (Nasdaq symbol EBAY; Aggressive Growth Portfolio, Finance sector; Shares outstanding: 1.3 billion; Market cap: $44.2 billion; Price-to-sales ratio: 4.7; No dividends paid; TSINetwork Rating: Above Average; www.ebay.com) is paying an undisclosed sum for privately held where.com, which gives mobile-phone users listings for nearby restaurants and shops. That allows advertisers to offer special deals to people who are near their businesses. eBay plans to integrate its PayPal e-commerce system with where.com’s mobile-phone software. That will let customers use their phones to electronically pay for goods and services offered by where.com’s clients. eBay aims to complete this purchase by the end of June 2011. eBay is a buy. buy…