General Mills Offers Low-risk Value

Article Excerpt

GENERAL MILLS, INC. $52 (New York symbol GIS; Conservative Growth Portfolio, Consumer sector; WSSF Rating: Above average) is one of the largest food processing companies in the United States. The company owns many of the industry’s best known brands, including Cheerios and Wheaties (ready-to-eat cereals), Pillsbury and Betty Crocker (baking products), Green Giant (vegetables), Progresso (soups) and Yoplait (yogurt). High reliance on Wal-Mart The U.S. supplies around 85% of the company’s revenue and profit. Wal-Mart accounts for 20% of its U.S. sales, which adds to its risk. Wal-Mart recently cut the number of different brands it carries as part of a cost cutting plan, but this should have little effect on big suppliers like General Mills. Revenues rose 32.9%, from $7.9 billion in 2002 (fiscal years end May 31) to $10.5 billion in 2003, after the company merged with rival food company C.A. Pillsbury. Anti-trust regulators forced General Mills to sell some of Pillsbury’s operations, but it kept Pillsbury’s core refrigerated and frozen dough…