SHOP links to eBay

Article Excerpt

SHOPIFY INC. $115.97 (Toronto symbol SHOP; TSINetwork Rating: Extra Risk) (613-241-2828; www.shopify.ca; Shares o/s: 90.7 million; Market cap: $10.8 billion; No dividend) offers merchants of all sizes Internet-based software to design and manage sales at their stores, websites and many other channels. Shopify will soon add eBay (symbol EBAY on Nasdaq and a recommendation of Wall Street Stock Forecaster) to its growing number of sales channels. This means that when shoppers use eBay to buy something from a Shopify merchant, their orders automatically go to Shopify for processing. Messages between customers and eBay also go to Shopify. The eBay deal matches those the company has with Facebook, Amazon.com and others. Those sales channels let Shopify’s more than 400,000 users move beyond their personal websites to reach customers. eBay, for example, has over 169 million active users. For Shopify, the deal also turns another potential rival into a partner. Shopify Inc. is still a buy. buy…