Social media buy a great fit for D&B

Article Excerpt

DUN & BRADSTREET CORP. $107 (New York symbol DNB; Conservative Growth Portfolio, Finance sector; Shares outstanding: 37.6 million; Market cap: $4.0 billion; Price-to-sales ratio: 2.5; Dividend yield: 1.6%; TSINetwork Rating: Average; www.dnb.com) has paid an undisclosed sum for the social media operations of Fliptop, whose software helps businesses analyze customer data. This technology tracks mentions of businesses by users of social media websites like Facebook. It will add to Dun & Bradstreet’s credit reports, which mainly focus on traditional information, such as a company’s financial condition and market share. Dun & Bradstreet now has over 230 million businesses in its databases. Dun & Bradstreet is a buy. buy…