Tims adds rewards

Article Excerpt

RESTAURANT BRANDS INTERNATIONAL $66.36 (New York symbol QSR; TSINetwork Rating: Average) (905-845-6511; www.rbi.com; Shares o/s: 478.0 million; Market cap: $31.7 billion; Dividend yield: 3.0%) has 17,796 Burger King, 4,846 Tim Hortons (coffee and donuts) and 3,102 Popeyes Louisiana Kitchen (crispy fried chicken) outlets in over 100 countries. The company continues to spur sales at Tim Hortons with new initiatives. These include remodelling its stores and launching an all-day breakfast menu. All these moves should help it compete with McDonald’s and Starbucks. To further protect its market share from rivals, Tim Hortons has now launched a loyalty program. Tims Rewards offers customers a coffee, tea or baked good after seven purchases made at least 30 minutes apart. Customers get a free plastic rewards card and can track their purchases through a mobile app. Restaurant Brands International is still a hold. hold. …