Updating Chipotle Mexican Grill, Weight Watchers International, and Colliers International Group

Article Excerpt

CHIPOTLE MEXICAN GRILL $514.82 (New York symbol CMG; TSINetwork Rating: Extra Risk) (303-595-4000; www.chipotle.com; Shares outstanding: 27.8 million; Market cap: $14.3 billion; No dividends paid) has introduced a collection of “lifestyle bowls,” available exclusively through its mobile app and website. The new offerings use the same ingredients that the company has always offered, but are catered to customers adhering to the popular keto, paleo, Whole30 and other protein-rich diet plans. These dishes aren’t just a way for Chipotle to lure health-conscious diners back into its restaurants. Their online-only availability is a strategic move by the company to encourage more customers to place their orders through apps or its website. Customers who use apps and online ordering tend to spend more because they have more time to review the menu. Restaurants also have a better opportunity to upsell them with items like chips, drinks and desserts. Then there is the loyalty factor—customers who use digital methods to order once are at least three times…

You are trying to access subscriber-only content.

To read this article, you may subscribe or sign in.
If you are already a subscriber, log in here.

If you wish to become a subscriber, click here. Or you may enjoy access to all our publications when you become a Member of Pat McKeough's Inner Circle Pro.