Article Excerpt

PEPSICO INC. $61 (New York symbol PEP; Conservative Growth Portfolio, Consumer sector; Shares outstanding: 1.6 billion; Market cap: $97.6 billion; Price-to-sales ratio: 2.2; Dividend yield: 3.2%; WSSF Rating: Above Average) will invest $2.5 billion in China over the next three years. To put this cost in perspective, PepsiCo earned $1.4 billion, or $0.89 a share, in the three months ended March 20, 2010. The company will use the money to build new soft-drink and snack-food plants. It will also spend more on research and advertising. These moves should help PepsiCo expand on its roughly 7% share of China’s soft-drink market. Rival Coca-Cola has about 15% of this market. PepsiCo is a buy. HARTE-HANKS INC. $13 (New York symbol HHS; Aggressive Growth Portfolio, Consumer sector; Shares outstanding: 63.6 million; Market cap: $826.8 million; Price-to-sales ratio: 1.0; Dividend yield: 2.3%; WSSF Rating: Average) continues to see slow demand for its direct-marketing services and ads in its free “shopper” newspapers, because of the weak economy. However,…

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