WTW fills a need

Article Excerpt

WEIGHT WATCHERS INTERNATIONAL $65.70 (New York symbol WTW; TSINetwork Rating: Extra Risk) (212-589-2700; www.weightwatchers.com; Shares o/s: 64.5 million; Market cap: $4.0 billion; No dividends paid) plans to launch a new service called WW Healthy Kitchen. Customers will order ready-to-cook meal kits over the Internet, which are then delivered to their homes. The company will also sell those meals in grocery stores. In addition to that prepared food, Weight Watchers will also team up with Gibson Overseas, Inc. to develop a new line of storage containers, cutlery and pans under the WW Healthy Kitchen brand. The company plans to launch these new products and services in the second half of 2018. Meal kits are a crowded segment, with big competitors like Amazon.com/Whole Foods entering the market. However, the service lets Weight Watchers deepen its relationship with its clients and will help improve success for many of those dieters. Weight Watchers is a buy for aggressive investors. investors…