BNS extends Cineplex deal

Article Excerpt

BANK OF NOVA SCOTIA $59.87 (Toronto symbol BNS; Shares outstanding: 1.2 billion; Market cap: $72.0 billion; TSINetwork Rating: Above Average; Dividend yield: 4.7%, www.scotiabank.com) has extended its Scene loyalty card program with Cineplex Inc. for an additional 10 years, to October 31, 2025. Scene lets cardholders earn points they can redeem for free movies at Cineplex’s theatres. It’s one of Canada’s most popular loyalty plans, with over seven million members. The deal gives the bank lots of opportunities to cross-sell other services to Scene members. In particular, Scene is very popular with young moviegoers. So it’s a great way to begin a relationship with them when they’re just starting to bank and use credit and debit cards. Bank of Nova Scotia is a buy. buy…