Topic: How To Invest

Dividend Advisor Hotline – Friday, April 11, 2025

Article Excerpt

PROCTER & GAMBLE CO., $166.91, New York symbol PG, is a buy. The company is one of the world’s largest makers of household and personal-care goods. Major brands include Tide (laundry detergent), Pampers (diapers), Gillette (razors), Crest (toothpaste) and Vicks (cold remedies). Procter will now raise your quarterly dividend by 5.0%. Starting with the May 2025 payment, investors will receive $1.0568 a share instead of $1.0065. The new annual rate of $4.227 yields 2.5%. The company makes its products in the U.S. as well as 33 other countries. That broad geographic diversity will help Procter offset the negative impact of new tariffs. Its strong brands also make easier to pass along higher costs to consumers. In the fiscal year ending June 30, 2025, Procter will probably earn $6.89 a share, and the stock trades at a reasonable 24.2 times that estimate. With this latest increase, the company has now paid shareholder dividends for 135 years and has increased its payout annually for the past 69 years…