Topic: How To Invest

Q: Pat, what do you think of Activision Blizzard, especially with COVID-19 out there? Thanks.

Article Excerpt

A: Activision Blizzard Inc. $54.43, symbol ATVI on Nasdaq (Shares outstanding: 769.2 million; Market cap: $43.4 billion; www.activisionblizzard.com), is a video game company founded in July 2008 through the merger of Activision, Inc. and Vivendi Games. The company develops, publishes, and sells interactive software products and entertainment content for video game consoles, personal computers, and mobile devices. Activision Blizzard is headquartered in Santa Monica, California. The company operates through three segments, each with its own portfolio of game titles and franchises: Activision Publishing owns Call of Duty, Spyro, and Crash Bandicoot; Blizzard Entertainment owns World of Warcraft, Overwatch, Hearthstone, Diablo, StarCraft, and Heroes of the Storm; and King Digital Entertainment owns Candy Crush, Bubble Witch, and Farm Heroes. Product sales account for 30% of the company’s revenues while subscriptions, licensing, and other revenue account for 70%. Activision Blizzard has acquired 14 businesses since 2008. One of the biggest was the 2015 purchase of King.com, an interactive entertainment company that owns the Candy Crush…

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