Topic: How To Invest

What is Pat's commentary for the week of May 22, 2012?

Article Excerpt

I have a couple of problems with the term “blue chip.” First, I find it encourages sloppy thinking. The New York Stock Exchange defines a blue chip as stock in a company with a national reputation for quality, reliability and the ability to operate profitably in good times and bad. The problem is that “reputation” plays a key role in the definition. Many companies acquire a blue-chip reputation by displaying the qualities that the definition suggests. Others get it through a strong public relations effort or by being in the right industry or business situation at the right time and place. Regardless of how it got there, this blue-chip label sticks with companies long after they quit living up to it. If you shop purely on reputation and fail to investigate before you buy, you can assume you’ll eventually get burned, regardless of whether you are looking for consumer goods or investments. Perhaps the most glaring example is that Bernie Madoff’s operation was…