Topic: How To Invest

Power Growth Investor Hotline – Friday, November 19, 2021

Article Excerpt

GOODFOOD MARKET CORP., $4.39, is now a sell. The stock (symbol FOOD on Toronto) gives investors exposure to Canada’s meal-kit business. Goodfood aims to deliver fresh ingredients and recipes that make it easy for subscribers to prepare meals at home every week. The company’s subscribers select their favourite recipes online from a variety of original dishes. It then prepares a box of fresh ingredients and delivers it to their door with easy cooking instructions. Goodfood’s shares dropped 37% this week, after the company reported its latest results. Goodfood is now adding to its “active subscribers” metric with a new metric—“active customers.” An active customer is a customer who has placed an order within the last three months. Goodfood feels active customers is a performance indicator that is better correlated to the company’s performance. Active subscribers rose in the latest quarter by 6.4%, to 298,000 from 280,000. But active customers fell by 10.4%, to 249,000 from 278,000. With the relaxation of lock-down restrictions and…