Topic: How To Invest

Q: Hello. I would appreciate your views on Kellogg Company and its outlook. Thanks.

Article Excerpt

A: Kellogg Company, $70.74, symbol K on New York, (Shares outstanding: 341.8 million; Market cap: $24.2 billion; Consumer sector; TSINetwork Rating: Above Average;, is a major maker of food products in North America and the rest of the world. The company’s principal products are snacks such as crackers, savory snacks, toaster pastries, cereal bars, granola bars and bites; and convenience foods such as ready-to-eat cereals, frozen waffles, veggie foods and noodles. These products are manufactured in 21 countries and marketed in more than 180 countries. The company mainly sells to retailers through its direct salesforce. In 2019, Kellogg sharpened its focus when it sold select businesses concentrated on cookies, fruit and fruit-flavoured snacks, pie crusts and ice cream cones to Italy’s Ferrero Group for $1.3 billion. Kellogg’s remaining snack foods are marketed under brands such as Kellogg’s, Cheez-It, Pringles, Austin, Parati, and RXBAR. Its cereals and cereal bars are generally marketed under the Kellogg’s name, with some under the Kashi and Bear Naked…