Topic: How To Invest

Q: Pat: What is your opinion of Wix (wix.com) traded on Nasdaq? I am starting to find this stock very attractive. I am also a user of their services, and the tool is a very solid and convenient way for e-commerce small businesses to easily create websites.

Article Excerpt

A: Wix.com Ltd., $112.36, symbol WIX on Nasdaq (Shares outstanding: 48.4 million; Market cap: $5.4 billion; www.wix.com), is a cloud-based web development platform, founded in 2006. It aims to let businesses and individuals create free websites and mobile sites through the use of online drag-and-drop tools. The company makes money mainly by selling premium subscription upgrades, as well as add-on services and apps that make websites easier to use. Wix is based in Israel. The company currently has over 137 million registered users worldwide and over 3.8 million premium subscriptions. About 53% of the company’s revenue comes from North America, 26% from Europe, 13% from Asia, and 8% from Latin America. Through Wix’s App Market, users can easily install and uninstall more than 270 different free or purchasable apps, including social media plug-ins, online marketing tools, customer management tools, and payment processing capabilities. In June 2016, the company launched Wix Artificial Design Intelligence, or Wix ADI, which makes it easier for users to…