Topic: How To Invest

Spinoffs & Takeovers Hotline – Friday, May 20, 2022

Article Excerpt

FRESH VINE WINE INC., $3.02, symbol VINE on New York, produces low carb, low-calorie keto and vegan friendly premium wines that the company positions in the “better for you” segment. This aims to appeal to consumers’ emphasis on a healthy lifestyle. The wines being offered by Fresh Vine are produced in Napa, California, and include Chardonnay, California Rosé, California Cabernet Sauvignon and Pinot Noir. Fresh Vine’s wines are priced between $15 and $22 per bottle—price points that the company believes support a premium product strategy, yet appeal to mass markets and let it offer value across all consumer distribution channels. Fresh Vine first sold shares to the public and began trading on the New York exchange at $10 each on December 14, 2021. The company’s co-founders include Hollywood celebrities Nina Dobrev and Julianna Hough. Dobrev and Hough say they were inspired to create the wine brand after realizing the increasing number of people making healthier choices in terms of wellness. In 2018, they decided to…