Topic: How To Invest

Spinoffs & Takeovers Hotline – Friday, May 29, 2020

Article Excerpt

E.L.F. BEAUTY INC., $17.14, symbol ELF on New York, sells cosmetics at below department-stores prices and those of specialty shops like Sephora. E.L.F. stands for eyes, lips and face. The company’s products are sold in its own E.L.F. stores, online, and at large retailers such as Target, Walmart, and Ulta Beauty. The company aims to develop its products more quickly than bigger mass-market brands, allowing it to rapidly respond to shifting consumer tastes. E.L.F. started selling online in 2004, but now generates most of its sales from major retail chains. Its products are generally priced at $4, $6, and $10 (versus $30, $50 or more for prestigious brands). Items include bath and skincare products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes and mascara. In the quarter ended March 31, 2020, the company’s revenues rose 13.0%, to $74.7 million from $66.1 million a year earlier. Revenues were higher due to strong sales across all of its distribution channels, partly offset by…

You are trying to access subscriber-only content.

To read this article, you may subscribe or sign in.
If you are already a subscriber, log in here.

If you wish to become a subscriber, click here. Or you may enjoy access to all our publications when you become a Member of Pat McKeough's Inner Circle Pro.