Topic: How To Invest

Wall Street Stock Forecaster Hotline – Friday, March 29, 2019

Article Excerpt

MCDONALD’S CORP., $189.90, New York symbol MCD, operates 38,000 fast-food restaurants in 120 countries. The company will now buy Dynamic Yield Ltd. Based in Israel, that privately held firm uses artificial intelligence software to develop personalized marketing offers. McDonald’s has yet to reveal how much it will pay, but media reports indicate that the price is $300 million. That’s equal to 21% of the $1.4 billion, or $1.82 a share, that the company earned in the quarter ended December 31, 2018. McDonald’s will use that technology to improve its drive-thru service and self-serve kiosks. For example, the system will automatically suggest additional menu items depending on a customer’s selections. It can also make recommendations based on the weather, time of day, top sellers for that particular franchise and more. It can combine that data to arrive at whether, for example, the customer should be offered a soft drink versus a smoothie. The company has already tested Dynamic Yield’s technology at some of its…