Topic: How To Invest

Wall Street Stock Forecaster Hotline Friday, March 5, 2021

Article Excerpt

MCDONALD’S CORP., $207.37, New York symbol MCD, is a buy. The fast-food giant now operates 38,000 restaurants in 120 countries. Franchisees own roughly 93% of those outlets. In 2019, McDonald’s acquired Dynamic Yield Ltd. This Israel-based firm uses artificial intelligence software to develop personalized marketing offers. For example, Dynamic’s technology automatically suggests menu items at McDonald’s drive-thru displays and self-serve kiosks, depending on customer selections. It can also make recommendations based on the weather, time of day, top-selling menu items for that particular franchise and more. However, franchisees have complained that Dynamic’s system has not boosted their sales as much as the company promised. As a result, McDonald’s is now reportedly planning to sell part of Dynamic. Whether it opts for a sale to private investors or a public offering, it would likely retain a controlling interest. A sale would free up cash for other uses, such as its plan to launch a plant-based burger, called “McPlant,” in 2021. McDonald’s is a buy. McDonald’s recent coverage: …