Topic: How To Invest

Wall Street Stock Forecaster Hotline – Friday, October 26, 2018

Article Excerpt

ALPHABET INC., Nasdaq symbols GOOG (class C non-voting), $1,071.47, and GOOGL (class A voting), $1,083.75, is the holding company for Google’s Internet search business and its smaller, riskier operations. The company calls those smaller businesses its “Other Bets”; they sell home thermostats and self-driving car technology, among other tech products. In the three months ended September 30, 2018, Alphabet’s revenue jumped 21.5%, to $33.74 billion from $27.77 billion a year earlier. However, that missed the consensus forecast of $34.05 billion. Revenue for Google (99% of the total) gained 21.5%. The increase was mostly due to a 20.3% rise in advertising revenue. However, the company is paying more to its affiliated businesses that help draw users to its own websites. Those costs rose 19.6% in the latest quarter. As well, Google advertisers pay lower rates for mobile ads because they’re harder to see on smaller screens. As a result, the average amount advertisers paid per click fell 7% in the quarter, even though the…

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