Topic: How To Invest

Wall Street Stock Forecaster Hotline – Thursday, December 23, 2021

Article Excerpt

MCDONALD’S CORP., $265.95, New York symbol MCD, is a buy. The fast-food giant now operates 39,000 restaurants in 120 countries. Franchisees own roughly 93% of those outlets. The company is now selling Dynamic Yield Ltd. to Mastercard Inc. (New York symbol MA). The company acquired Dynamic in 2019 for roughly $300 million but has not yet revealed the selling price. It expects to complete the sale in mid-2022. Based in Israel, Dynamic uses artificial intelligence software to create personalized marketing offers. For example, Dynamic’s technology automatically suggests additional menu items at McDonald’s drive-thru displays and self-serve kiosks that coordinate with the customer’s own selections. However, franchisees have complained that Dynamic’s system has not boosted their sales as much as the company promised. That’s why the company decided to sell. Even so, it will continue to licence Dynamic’s technology. McDonald’s is a buy. McDonald’s recent coverage: October 2021 issue Hotline for June 25, 2021 NORDSTROM INC., $21.71, New York symbol JWN, is still a hold. The retailer owns…