General Mills aims big with global plan

Article Excerpt

GENERAL MILLS INC. $35 (New York symbol GIS; Conservative Growth Portfolio, Consumer sector; Shares outstanding: 651.2 million; Market cap: $22.8 billion; Price-to-sales ratio: 1.6; Dividend yield: 3.2%; WSSF Rating: Above Average) is the second-largest maker of breakfast cereals in the U.S., after Kellogg. Its major brands include Cheerios, Wheaties and Total. The company also makes Progresso soups, Betty Crocker baking mixes, Green Giant canned vegetables and Yoplait yogurt. Over the past few years, General Mills has been working on increasing its international sales. It now gets roughly 20% of its sales from overseas. The company is also successfully developing healthier products, such as low-salt soups. It typically spends around 2% of its sales on developing new products. Strong history of rising sales, earnings Thanks to these moves, its sales rose 26.3%, from $11.7 billion in 2006 to $14.8 billion in 2010 (General Mills’ fiscal year ends May 31). Earnings rose 44.0%, from $1.1 billion in 2006 to $1.6 billion in 2010. Earnings per share…