KFC calls in the Colonel

Article Excerpt

YUM! BRANDS INC. $92 (New York symbol YUM; Aggressive Growth Portfolio; Consumer sector; Shares outstanding: 432.4 million; Market cap: $39.8 billion; Price-to-sales ratio: 3.0; Dividend yield: 1.8%; TSINetwork Rating: Above Average; www.yum.com) aims to spur sales at its U.S. KFC restaurants with several new initiatives, including upgrading stores and launching new menu items. The company also plans a new series of TV and online ads featuring an actor playing Colonel Harland Sanders, the late founder of Kentucky Fried Chicken. The stock is up 26% since the start of 2015, partly due to speculation that Yum may spin off its KFC and Pizza Hut chains in China, which account for half of its revenue. Food-safety concerns and strong competition from other fast-food restaurants have hurt Yum’s Chinese operations in the past two years. Yum Brands is still a hold. hold. …