Price Hikes Pay For Ads And The Dividend

Article Excerpt

GENERAL MILLS INC. $59 (New York symbol GIS; Conservative Growth Portfolio, Consumer sector; Shares outstanding: 346.4 million; Market cap: $20.4 billion; WSSF Rating: Above average) uses hedging contracts to lock in prices for wheat, oats and corn, key ingredients in its ready-to-eat cereals. However, rising prices for labor and fuel will probably increase costs at General Mills by 4.5% in the current fiscal year. The company now plans to raise cereal prices to offset the higher costs. It may also reduce the size of its boxes to match its competitors, and increase the price per ounce. General Mills plans to counteract its price increases with more advertising. Higher prices could slow growth but we think the company will keep up its $1.56 dividend, which yields 2.6%. General Mills is a buy. buy…