Purchase boosts customer confidence

Article Excerpt

EBAY INC. $45 is a buy. The company (Nasdaq symbol EBAY; Aggressive Growth Portfolio, Finance sector; Shares outstanding: 534.5 million; Market cap: $24.1 billion; Price to-sales ratio: 2.4; Dividend yield: 2.3%; TSINetwork Rating: Above Average; www.ebay.com) operates e-commerce websites, in over 190 countries, where sellers pay fees to auction items or offer them at fixed prices. eBay has agreed to pay an undisclosed sum for Certilogo. Formed in 2006, the privately held firm makes software that uses artificial intelligence and digital IDs to authenticate pre-owned branded apparel and fashion goods sold online. Over 80 major brands use the service, including Versace and Armani. The technology will help eBay cut down on the sale of counterfeit goods, which should help attract more users to its platforms. eBay is a buy. buy…