Unique software gives IBM an edge

Article Excerpt

INTERNATIONAL BUSINESS MACHINES CORP. $125 (New York symbol IBM, Conservative Growth Portfolio, Manufacturing & Industry sector; Shares outstanding: 1.3 billion; Market cap: $162.5 billion; Price-to-sales ratio: 1.6; Dividend yield: 2.1%; WSSF Rating: Above Average) continues to expand its software business, mostly through acquisitions. The company’s latest purchase is Unica Corp. (Nasdaq symbol UNCA). Unica’s software analyzes customer buying preferences. That helps its clients design better advertising campaigns. IBM will pay $480 million for Unica when the deal closes by the end of 2010. The company can easily afford this purchase: it held cash of $12.2 billion, or $9.71 a share, on June 30, 2010. Adding software developers like Unica helps IBM build better customized computer systems for its clients. Building unique systems for each customer is a plus for IBM, because it makes it harder for these clients to switch to a competitor. As well, owning its own software lets IBM avoid paying licensing fees to other software makers. IBM is our “Stock of…