ALIMENTATION COUCHE-TARD $42.54 - Toronto symbol ATD.B

ALIMENTATION COUCHE-TARD $42.54 (Toronto symbol ATD.B; TSINetwork Rating: Extra Risk) (1-800-361-2612; www.couche-tard.com; Shares outstanding: 565.8 million; Market cap: $24.4 billion; Dividend yield: 0.4%) has successfully rolled out its Simply Great Coffee program in Europe.

The company says the program’s launch at 20% of its Statoil Fuel & Retail locations last spring boosted those stores’ coffee sales by more than 10%.

Couche-Tard now plans to test the concept in more Canadian markets. It began selling its own brand of coffee in Sherbrooke, Quebec, this summer and will add about 20 locations in two different Canadian test markets in the coming months.

Alimentation Couche-Tard is a buy.

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