ALPHABET INC. - Nasdaq symbols GOOG

ALPHABET INC. (Nasdaq symbols GOOG $713 [class C: non-voting] and GOOGL $737 [class A: one vote per share]; Aggressive Growth Portfolio, Manufacturing & Industry sector; Shares outstanding: 680.2 million; Market cap: $491.0 billion; Price-tosales ratio: 6.8; No dividends paid; TSINetwork Rating: Above Average; www.abc.xyz) is the new parent company for Google’s Internet search business (still called Google) and other operations, such as self-driving cars and home thermostats. Each of these subsidiaries will function independently.

In the three months ended September 30, 2015, earnings gained 18.7%, to $5.1 billion from $4.3 billion a year earlier. Per-share profits rose 17.6%, to $7.35 from $6.25, on more shares outstanding. Revenue rose 13.0%, to $18.7 billion from $16.5 billion.

The number of paid clicks on advertisers’ads rose 23% in the latest quarter, helping offset an 11% drop in the average cost advertisers paid per click. More users are accessing the Internet with mobile devices, but advertisers pay lower rates for mobile ads because they’re harder to see on smaller screens.

Alphabet now plans to buy back $5.1 billion of its class C shares. There are no time limits for these purchases. Shareholders should keep holding their class A shares, but we recommend the cheaper class C stock for new buying.

Alphabet is a buy.

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