AMAZON.COM $316.08 - Nasdaq symbol AMZN

AMAZON.COM $316.08 (Nasdaq symbol AMZN; TSINetwork Rating: Extra Risk) (206-266-1000; www.amazon.com; Shares outstanding: 459.3 million; Market cap: $145.4 billion; No dividends paid) has just unveiled Fire TV, a $99 Internet video-streaming box that plugs into a high-definition TV set. It will compete against similar devices, like Apple TV, Roku and Google Chromecast.

The device, which is about the size of a CD case, runs Google’s Android operating system and offers Netflix, Hulu Plus, Crackle, Pandora, ESPN and other streaming channels.

Fire TV can also be used for gaming. Customers can play popular games, such as Minecraft, as well as thousands more titles to be released soon. Many games will be free, while paid games from Amazon will cost an average of $1.85. Amazon will offer a compatible game controller for $39.99.

Amazon is still a hold.

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