EBAY INC. $53 - Nasdaq symbol EBAY

EBAY INC. $53 (Nasdaq symbol EBAY; Aggressive Growth Portfolio, Finance sector; Shares outstanding: 1.3 billion; Market cap: $68.9 billion; Priceto- sales ratio: 4.9; No dividends paid; TSINetwork Rating: Above Average; www.ebay.com) gets 53% of its revenue by charging users fees to sell goods on its shopping websites, including its main auction site, which it launched in September 1995. This site now has 112.3 million users.

eBay gets a further 40% of its revenue from processing online transactions, mostly through its wholly owned PayPal subsidiary. This business now has 122.7 million users and connects to over 15,000 financial institutions.

The remaining 7% of eBay’s revenue comes from subsidiary GSI Commerce Inc., which helps busi- nesses process orders from their websites. eBay paid $2.4 billion for GSI in June 2011.

In 2012, the company earned $3.1 billion, or $2.36 a share. That’s up 16.2% from $2.7 billion, or $2.03 a share, in 2011. These figures exclude several unusual items, such as costs to integrate acquisitions and gains on sales of businesses. Revenue rose 20.8%, to $14.1 billion from $11.7 billion.

Revenue at eBay’s online auction websites increased by 11.4%. The company continues to do a good job of convincing merchants to sell their goods on its sites. As well, recent upgrades have made it easier for users to make purchases with their wireless devices: the company’s mobile volumes rose 120% in 2012.

In addition, more merchants and consumers are paying for their goods through PayPal. That pushed up this division’s revenue by 26.3%. GSI Commerce contributed $1.1 billion to eBay’s 2012 revenue.

The company’s strong balance sheet puts it in a strong position to keep making acquisitions or expanding its current businesses. It holds cash of $9.4 billion, or $7.17 a share. Its long-term debt of $4.1 billion is just 6% of its market cap.

The stock has gained 71.0% since we first recommended it at $31 in our December 2010 issue. The company expects to earn $2.70 to $2.75 a share in 2013, and the stock trades at 19.4 times the midpoint of this range. That’s still a reasonable p/e ratio in light of eBay’s strong prospects in the fast-growing e-commerce industry.

eBay is a buy.

A professional investment analyst for more than 30 years, Pat has developed a stock-selection technique that has proven reliable in both bull and bear markets. His proprietary ValuVesting System™ focuses on stocks that provide exceptional quality at relatively low prices. Many savvy investors and industry leaders consider it the most powerful stock-picking method ever created.