LEON’S FURNITURE $15.50 - Toronto symbol LNF

LEON’S FURNITURE $15.50 (Toronto symbol LNF; TSINetwork Rating: Average)(416-243-7880; www.leons.ca; Shares outstanding: 71.1 million; Market cap: $1.1 billion; Dividend yield: 2.6%) reported sales of $649.4 million in the three months ended December 31, 2014. That’s up 2.5% from revenue of $633.8 million a year earlier.

Earnings gained 11.4%, to $29.9 million, or $0.38 a share. A year earlier, Leon’s earned $26.3 million, or $0.34 a share. Earnings rose more than sales because the company sold more high-profit-margin furniture rather than appliances and electronics.

Leon’s is a buy.

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Blue chip stocks are big, well-established, dividend-paying corporations with strong business prospects. These are companies that also have sound management that should be able to make the right moves to keep competing successfully in a changing marketplace.

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One of the sweetest and most profitable pleasures of successful investing is to buy high-quality “value stocks” (or stocks that are reasonably priced, if not cheap, in relation to its sales, earnings or assets), then hold on to them as mainstream investors recognize the value and push up the share price.

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