LOBLAW COMPANIES $47.66 - Toronto symbol L

LOBLAW COMPANIES $47.66 (Toronto symbol L; Shares outstanding: 283.1 million; Market cap: $13.6 billion; TSINetwork Rating: Above Average; Dividend yield: 2.0%; www.loblaw.ca) is testing a new store format in Calgary that is much smaller than its other supermarkets.

This store, called The Box by No Frills, is just 10,000 square feet, compared to 25,000 square feet for its regular stores.

Smaller stores like this would help Loblaw expand in urban areas. They would also help it compete with non-traditional food sellers, such as drug stores and convenience stores. To boost traffic, the new stores will highlight $1 items in most aisles.

Loblaw is a buy.

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Blue chip stocks are big, well-established, dividend-paying corporations with strong business prospects. These are companies that also have sound management that should be able to make the right moves to keep competing successfully in a changing marketplace.

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One of the sweetest and most profitable pleasures of successful investing is to buy high-quality “value stocks” (or stocks that are reasonably priced, if not cheap, in relation to its sales, earnings or assets), then hold on to them as mainstream investors recognize the value and push up the share price.

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