SUN LIFE FINANCIAL $31.38 - Toronto symbol SLF

SUN LIFE FINANCIAL $31.38 (Toronto symbol SLF; Shares outstanding: 603.0 million; Market cap: $18.9 billion; SI Rating: Above Average; Dividend yield: 4.6%; www.sunlife.ca) sells savings, retirement, pension and life insurance products to individuals and corporations.

The company mainly operates in Canada, the U.S. and the U.K., but has expanded into Asia, China and India. It has $570.7 billion of assets under management.

In the three months ended March 31, 2013, Sun Life’s earnings per share rose 1.4%, to $0.75 from $0.74. Revenue rose 3.1%, to $3.4 billion from $3.3 billion.

The company expects to soon complete the sale of its riskier and money-losing U.S. annuity business. These annuities guarantee minimum long-term returns even if markets fall. Sun Life also plans to continue its successful expansion into higher-profit Asian markets.

Sun Life trades at 13.6 times its latest 12-month earnings, and yields a high 4.6%.

Sun Life is now a buy.

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Blue chip stocks are big, well-established, dividend-paying corporations with strong business prospects. These are companies that also have sound management that should be able to make the right moves to keep competing successfully in a changing marketplace.

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Dividend stocks make cash payouts that serve as a way for companies to share the wealth they’ve accumulated. These payouts are drawn from earnings and cash flow and paid to the shareholders of the company. Typically, these dividends are paid quarterly, although they may be paid annually or even monthly as well.

Value Stocks

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One of the sweetest and most profitable pleasures of successful investing is to buy high-quality “value stocks” (or stocks that are reasonably priced, if not cheap, in relation to its sales, earnings or assets), then hold on to them as mainstream investors recognize the value and push up the share price.

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