SUN LIFE FINANCIAL $39.88 - Toronto symbol SLF

SUN LIFE FINANCIAL $39.88 (Toronto symbol SLF; Shares outstanding: 610.6 million; Market cap: $24.2 billion; TSINetwork Rating: Above Average; Dividend yield: 3.6%; www.sunlife.ca) sells savings, retirement, pension and life insurance products to individuals and corporations.

The company mainly operates in Canada, the U.S. and the U.K., but it continues to expand into Asia. It has $671.1 billion of assets under management.

In August 2013, Sun Life sold its riskier, money-losing U.S. annuity business, which offers products that guarantee minimum long-term returns, even if markets fall.

In the three months ended March 31, 2014, the company’s revenue rose 70.4%, to $6.5 billion from $3.8 billion a year earlier. The jump came as the value of the assets Sun Life manages rose, increasing its fee income. It also saw stronger sales of insurance and wealth management products.

Excluding one-time items, earnings per share rose 12.5%, to $0.72 from $0.64.

The stock has gained 21% in the last year but trades at just 13.8 times Sun Life’s forecast 2014 earnings of $2.89 a share. It yields a high 3.6%.

Sun Life is a buy.

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Blue chip stocks are big, well-established, dividend-paying corporations with strong business prospects. These are companies that also have sound management that should be able to make the right moves to keep competing successfully in a changing marketplace.

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Dividend stocks make cash payouts that serve as a way for companies to share the wealth they’ve accumulated. These payouts are drawn from earnings and cash flow and paid to the shareholders of the company. Typically, these dividends are paid quarterly, although they may be paid annually or even monthly as well.

Value Stocks

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One of the sweetest and most profitable pleasures of successful investing is to buy high-quality “value stocks” (or stocks that are reasonably priced, if not cheap, in relation to its sales, earnings or assets), then hold on to them as mainstream investors recognize the value and push up the share price.

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