Dorel adds a brand

Article Excerpt

DOREL INDUSTRIES $25.30 (Toronto symbol DII.B; SI Rating: Extra Risk) (514-731-0000; www.dorel.com;Shares outstanding: 33.4 million; Market cap: $844.4 million) has paid $5.2 million U.S. for the assets of Iron Horse Bicycles. Iron Horse sells its bicycles throughout North America and around the world. The company is best known for its downhill and trail bikes. The acquisition will add to Dorel’s own bicycle lineup, which includes the Cannondale, Schwinn and Mongoose brands. Dorel makes these through its Pacific Cycle subsidiary. Iron Horse’s sales were just $25 million U.S. in 2008, but Dorel plans to use its marketing expertise to quickly boost these. Dorel is still a hold. hold…