Stock split adds to Alphabet’s appeal

Article Excerpt

Alphabet (the parent company of Internet search engine Google) announced that it will split its outstanding shares on a 20-for-1 basis later this year. While the split will have no effect on the total value of the company, the lower share price makes Alphabet more attractive to retail investors. Meantime, the company continues to profit from the long-term shift by advertisers to the Internet from traditional print and TV platforms. That’s because online ads tied to specific search topics do a better job targeting potential customers. Alphabet is also investing heavily in new areas like cloud computing and artificial intelligence. It’s likely these businesses will become major growth drivers in the next few years. ALPHABET INC. is your #1 Aggressive Buy for 2022. The stock (Nasdaq symbols GOOG $2,770 [class C: non-voting] and GOOGL $2,766 [class A: one vote per share]; Aggressive Growth Portfolio, Manufacturing & Industry sector; Shares outstanding: 661.0 million; Market cap: $1.8 trillion; Price-to-sales ratio: 6.8; No dividend paid; TSINetwork Rating:…