Former parent has better prospects

Article Excerpt

On August 3, 2021, the old L Brands holding company (old New York symbol LB) split into two separate firms: Victoria’s Secret and Bath & Body Works. Investors received one new share of Victoria’s Secret for every three shares of L Brands they held. L Brands then changed its name to Bath & Body Works. Both stocks are now down about 40% since the split. That’s largely because higher interest rates and inflation are prompting consumers to spend less on discretionary goods. We feel both will rebound over the next few years. However, we prefer Bath & Body Works for your new buying due to its new cost-cutting plan and activist pressure. VICTORIA’S SECRET & CO. $27 is a hold. The company (New York symbol VSCO; Consumer sector; Shares outstanding: 77.4 million; Market cap: $2.1 billion; No dividend paid; Takeover Target Rating: Medium; www.victoriassecretandco.com) sells lingerie, sleepwear and beauty products through 1,360 stores in over 70 countries under the banners of Victoria’s Secret and PINK (aimed…