This split rewards you with two buys

Article Excerpt

On October 3, 2023, the old Kellogg Company split into two independent firms: WK Kellogg and Kellanova. Under the plan, investors received one WK Kellogg share for every four Kellogg shares they held. They are not liable for capital gains taxes until they sell their new shares. The former parent then changed its name to Kellanova. Both companies will continue to use the Kellogg name for their products. Demand for packaged foods in the wake of the pandemic has suffered as consumers focus more their health. However, these firms own some of the best brands in the industry, and are adapting their products for the shift to healthier lifestyles. As with most spinoffs, the new firm and former parent should outperform in the long run. WK KELLOGG CO. $9.85 is a spinoff buy. The company (New York symbol KLG; Consumer sector; Shares outstanding: 85.6 million; Market cap: $843.2 million; No dividend paid; Takeover Target Rating: Medium; www.wkkellogg.com) makes breakfast cereals and related products for the North American…