Tim Adds Ice Cream to its U.S. Stores

Article Excerpt

TIM HORTONS INC. $29 (Toronto symbol THI; Aggressive Growth Portfolio, Consumer sector; Shares outstanding: 181.6 million; Market cap: $5.3 billion; Price-to-sales ratio: 2.9; SI Rating: Average) aims to spur traffic at its coffee-and-donut stores in the United States with a new alliance with the Cold Stone Creamery chain of upscale ice-cream parlours. Tim Hortons will start selling Cold Stone Creamery ice cream products at 50 of its 500 U.S. outlets. In return, Cold Stone Creamery will sell Tim Hortons’ products at 50 of its 1,450 locations. Tim Hortons gets most of its traffic early in the day, while Cold Stone Creamery’s sales peak in the evening, so this cross-selling agreement should help both chains. Tim Hortons is a buy. buy…