AEROPOSTALE INC. $20.26 - New York symbol ARO

AEROPOSTALE INC. $20.26 (New York symbol ARO; TSINetwork Rating: Extra Risk) (646-485-5410; www.aeropostale.com; Shares outstanding: 81.3 million; Market cap: $1.6 billion; No dividends paid) has hired 15-year-old Chloe Grace Moretz as a celebrity endorser.

Ms. Moretz has recently appeared in movies such as Dark Shadows and Hugo. She also starred in the cult hit Kick-Ass.

Over the last few quarters, Aeropostale has focused on more fashionable clothing instead of the basics. The company hopes Ms. Moretz will draw attention to these products and boost its sales.

Aeropostale is a mall-based retailer of casual clothing and accessories. It mainly sells its clothing to 14- to 17-year-olds. In addition, its P.S. from Aeropostale stores in the U.S. are aimed at seven- to 12-year-olds.

Aeropostale is still a buy.

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Blue chip stocks are big, well-established, dividend-paying corporations with strong business prospects. These are companies that also have sound management that should be able to make the right moves to keep competing successfully in a changing marketplace.

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One of the sweetest and most profitable pleasures of successful investing is to buy high-quality “value stocks” (or stocks that are reasonably priced, if not cheap, in relation to its sales, earnings or assets), then hold on to them as mainstream investors recognize the value and push up the share price.

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