BRADSTREET CORP. $128 - New York symbol DNB

DUN & BRADSTREET CORP. $128 (New York symbol DNB; Conservative Growth Portfolio, Finance sector; Shares outstanding: 36.0 million; Market cap: $4.6 billion; Price-to-sales ratio: 2.8; Dividend yield: 1.4%; TSINetwork Rating: Average; www.dnb.com) provides credit reports on over 230 million companies. Its clients use this information to make lending and buying decisions.

Dun & Bradstreet gets 64% of its revenue from credit reports. The remaining 36% comes from other information products, like software businesses use to manage websites and customer data.

In 2010, the company sold subsidiary Dun & Bradstreet Credibility Corp. (DBCC) to private investors for $10.0 million. DBCC sells credit reports and related services to U.S. small businesses; it pays licensing fees to use the Dun & Bradstreet brand.

DBCC’s buyers developed a number of new products, helping the company double its annual revenue to $135 million.

In May 2015, Dun & Bradstreet agreed to buy back DBCC for $320 million. Small businesses are now spending more on marketing and data products following the 2008-2009 recession, and DBCC’s expertise will let Dun & Bradstreet profit from this trend.

To help pay for this purchase, the company is selling its operations in Australia and New Zealand for $170.0 million. Like DBCC’s former owners, the buyers of this business will use the Dun & Bradstreet brand and databases under a licensing agreement.

Meanwhile, Dun & Bradstreet earned $48.4 million in the three months ended March 31, 2015, down 16.8% from $58.2 million a year earlier. Per-share profits fell 14.2%, to $1.33 from $1.55, on fewer shares outstanding. These figures exclude several unusual items, such as writedowns and charges related to the company’s ongoing cost-cutting program.

Revenue slipped 1.3%, to $376.8 million from $381.8 million. Revenue from the Americas (75% of the total) was flat, but international sales (25%) declined 4.6%. If you exclude the negative impact of currency exchange rates, overall revenue rose 1%.

Dun & Bradstreet is shifting its data and software services to a cloud platform, which is something the company can easily afford to do: as of March 31, 2015, it held cash of $355.2 million, or $9.89 a share. Its long-term debt of $1.4 billion is a manageable 30% of its market cap.

The company should earn $7.50 a share in 2015, and the stock trades at a reasonable 17.1 times that estimate. The $1.85 dividend yields 1.4%.

Dun & Bradstreet is a buy.

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