DUN & BRADSTREET CORP. $70 - New York symbol DNB

DUN & BRADSTREET CORP. $70 (New York symbol DNB; Conservative Growth Portfolio, Finance sector; Shares outstanding: 48.6 million; Market cap: $3.4 billion; Price-to-sales ratio: 2.0; Dividend yield: 2.1%; TSINetwork Rating: Average; www.dnb.com) is the world’s largest provider of credit reports on individual companies.

Dun & Bradstreet continues to launch new online services. Demand for these products is strong, because they give investors better access to the most current data. In addition, the company’s expanding online business cuts its printing and postage costs.

These new products helped push up earnings by 15.2% in the quarter ended September 30, 2011, to $69.9 million from $60.7 million a year earlier. Earnings per share rose 17.4%, to $1.42 from $1.21, on fewer shares outstanding. Revenue rose 11.0%, to $439.4 million from $396.0 million.

Dun & Bradstreet should also benefit from its new deal to provide information for Salesforce.com’s customer relationship management software products.

The stock trades at 11.5 times the company’s projected 2011 earnings of $6.08 a share, and just 10.4 times its likely 2012 earning of $6.72 a share.

Dun & Bradstreet is a buy.

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Blue chip stocks are big, well-established, dividend-paying corporations with strong business prospects. These are companies that also have sound management that should be able to make the right moves to keep competing successfully in a changing marketplace.

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One of the sweetest and most profitable pleasures of successful investing is to buy high-quality “value stocks” (or stocks that are reasonably priced, if not cheap, in relation to its sales, earnings or assets), then hold on to them as mainstream investors recognize the value and push up the share price.

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