Gen Digital Sees Surge in Digital Safety and Financial Wellness Subscriptions

Gen Digital Sees Surge in Digital Safety and Financial Wellness Subscriptions

Gen Digital’s strength and visibility of its subscription business are the main reasons to own this cybersecurity leader. Its Cyber Safety is a mature, defensible division with sticky customers, while Trust‑Based Solutions adds a faster‑growth unit tied to identity, reputation and financial wellness.

Meanwhile, the stock still trades on a forward P/E of 9.2 and yields a solid 1.9%.

GEN DIGITAL INC. (Nasdaq symbol GEN; www.gendigital.com) owns several security-related consumer brands, including Norton, LifeLock and Avast, in addition to Avira, AVG, and CCleaner.

In April 2025, the company paid $970 million for MoneyLion, a leading digital platform for consumers looking to make better-informed financial decisions.

Gen continues to spend a high 8% of its revenue on research. That’s letting it develop new products to spur its long-term growth.

For example, it has launched a new AI-powered mobile application and web-based service (called Norton Genie) that aims to provide a way to check if texts, emails, websites and social media posts are a scam.

Genie draws from Norton databases and experience to uncover and deal with scams, phishing attacks and unsafe websites. It’s also continually updated to detect new scams and guard against emerging threats.

Earlier, it launched Revamp, an AI tool aimed at helping professionals and entrepreneurs build their online presence.

This includes building engaging social media posts with personalized direction and writing support. It also includes scheduling, pacing of posts, and feedback tools to encourage steady posting.

Users stay in control of what is published, reviewing and approving every post before it goes live, and all user activity is kept secure within Norton. Revamp currently supports posting on LinkedIn and X platforms.
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The launch expands Norton beyond its established consumer cyber safety business into tools focused on online reputation and professional visibility.

Norton is positioning Revamp around credibility as much as convenience. The product is aimed at users who want help structuring ideas and writing posts while avoiding the flat tone often associated with generic AI-generated content.

The launch comes as individuals face growing pressure to maintain an active digital profile for hiring, networking and business development. Recruiters, clients and partners increasingly use platforms such as LinkedIn and X to assess visibility, expertise and engagement, creating demand for tools that reduce the effort involved in staying active.

That demand has also raised questions about whether AI-assisted posting can undermine trust if audiences feel the content is formulaic or detached from the person behind the account. Norton’s emphasis on user approval and voice preservation appears intended to address those concerns.

Revamp enters a crowded field of writing assistants, scheduling tools and social media management software, but its positioning is more tightly focused on individual professionals rather than on marketing teams. That could give it a distinct place if users see value in a product that links reputation management to the broader idea of digital safety.

Gen’s stock is inexpensive at the current price

Gen continues to attract new customers. As a result, overall revenue in the quarter ended April 3, 2026, jumped 27.0%, to $986 million from $948 million a year earlier. Excluding one-time items, earnings rose 11.5%, to $408 million, or $0.67 a share, from $366 million, or $0.59.

For all of fiscal 2026, Gen will probably earn $2.90 a share, and the stock trades at an attractive 9.2 times that forecast. The shares yield 1.9%.

Recommendation in Wall Street Stock Forecaster: Gen Digital Inc. is a buy.

Jim is an associate editor at TSI Network. He is the lead reporter and analyst for The Successful Investor and Wall Street Stock Forecaster and a member of the Investment Planning Committee. Jim has held the Chartered Financial Analyst designation since 1992 and spent more than a decade at the Financial Post DataGroup before joining TSI Network. He has a Bachelor of Commerce degree from the University of Toronto.